Beyond Looks : Female Athletes’ Struggle for Credibility on Social Media

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4. Sania Mirza

Sania Mirza
Sania Mirza

Sania Mirza, an accomplished Indian tennis player and winner of six Grand Slam doubles titles, played her final professional match at the WTA Dubai Duty Free Championships. Despite facing many obstacles along her career journey, she became an icon not only within India but throughout South Asia as she rose through professional sport at an early age and has come through criticism unscathed to become an icon and icon for women’s sports in India.

Social media platforms provide sports fans with a platform to engage with their favorite athletes directly. Social media’s powerful reach allows athletes such as Sania to use its reach to become superstars, amass millions of followers and secure lucrative endorsement deals – an estimated income for Sania of EUR9.1 million on Twitter alone; EUR14 million from Facebook; and EUR6.2 million on Instagram is estimated.

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